After you build a website the next step is SEO or search engine optimization. SEO is the process of getting your website found on search results by people who can buy your product/service. SEO might be a long word but the process is not that complicated. The following are a few things you can do today to increase your website’s chances of being found in searches.
- Decide on your keywords.
Most website’s keywords are location based (Dallas) plus the product or service (dentist/orthodontist). So the keywords would be “Dallas Dentist” and the other services they provide like teeth whitening, Invisalign and so forth. Determine yours by asking “What locations am I targeting?” and “What services am I offering”. Try to come up with at least 10 keyword phrases for your business’ website.
- Add the keywords to multiple locations on your website.
Add these keyword phrases to the titles of your pages on your website and within the content of the pages. Hopefully, you have at least 5 pages, one of them describing the products or services you offer. If you do not have enough, I suggest adding more pages describing your services. Finally, add these keywords on the pages themselves. Make sure not to overdose your pages with these words. Keyword stuffing can be annoying to humans and might even confuse your readers.
- Get a Google Business Listing
I highly recommend this step! This is a free listing by Google and can make a huge difference in your rankings. Did I mention it’s free and it only takes a few minutes to set up but the verification process can take 7-10 days so start setting up your listing today.
There’s an old saying, “Build it an they will come.” Unfortunately with SEO this is not the case. Work needs to be done on and off of the website in order for traffic to start flowing your way.
If you need professional help with your SEO marketing please contact me at Megan@MeganTegtmeyer.com or by phone/text (214) 789-5080.